ABOUT EMOTIONAL IDEAS, INC
PIONEERING THE FUTURE OF COMBAT RACING
Emotional Ideas, Inc. is a sports and entertainment tech company developing “Hyper Immersive” gaming tech that will Revolutionize & Gamify the traditional sport of go-kart racing for the younger audience, therefore pioneering the next evolution of Competitive Motorsports called “BATTLE RACING”!
Go-Karting has always been known as a popular anchor attraction amongst amusement parks and family entertainment centers. Despite the recent pandemic, leisure Go-Karting has remained one of the main sources of revenue for many venues due to it being a social distancing activity. Amusement go-karting is well known as the start for many professional race car drivers, however, go-karting has seen minimum pivotal changes since its invention in the late 1950s.
In 2014, Our founder had an “Emotional Idea” that would lay the foundation for the next generation of racing enthusiasts. He thought to leverage the younger generation’s interest in (E)lectronic Sports and gaming along with the traditional and live-action excitement of real motorsport racing. In his pursuit, BATTLE RACING was born.
To contribute innovative ideas and amusement technology concepts that enhances the customer experience within the amusement, entertainment, and gaming industry.
What is BATTLE RACING?
IMMERSIVE GAMING TECH + ELECTRIC GO KARTS
“BATTLE RACING” is a Hyper Immersive, Multi-Sensory combat racing experience that allows drivers to utilize virtual weapon items that have physical effects on the vehicles and the track as you Battle Race to pass the finish line first. As Battle Racing grows it will evolve from an amusement attraction-sport to a new pro-motorsport alternative to NASCAR and F1 racing.
The Battle Console has the added ability to play third party “Combat Racing” gaming titles, providing a new hyper immersive way to play & enjoy known combat racing games.
FREEZE RAY CANNON
MORE POWER ITEMS UNDER DEVELOPMENT!!!!!!
FOUNDER and CEO
Mr. Nelson has always been driven by a passion of, “how do I make this better?” His high interest in gaming, combined with his enthusiasm for business, brought him to the recognition that the current Go-Kart entertainment business model was ripe for a new and dramatic upgrade. After his initial idea conceptualization, he sought advice and counsel with others, which led to the development of the “Battle Racing” concept, combining Go-Kart racing with Laser Tag, as a technological disruptive idea. Mr. Nelson is a self-driven, results-oriented, team leading entrepreneur with a passion to build a company of lasting significance. He obtained his BBA in Business Management in 2015 at the University of Memphis. With an intense study and passion in amusement entertainment since 2010, Mr. Nelson has dedicated himself to learning the leadership skills and qualities that will uniquely qualify him to lead and introduce an innovative entertainment opportunity such as the unique BATTLE RACING Go-Karting concept into the market. Despite being young in business, he is constantly looking for ways to mature in business, develop his skills and acumen by humbling himself to the wisdom of successful business advisors. He has a committed willingness to accept advice, learn and adapt quickly to changing situations and has an open mind to new ideas and concepts.
CO-FOUNDER and COO
During his tenure with Kimberly-Clark Corporation, Mr. McKeel served in a progressive succession of positions, at both facility and corporate level. He developed a reputation as a “turn around manager” and as someone who could tackle difficult issues and make them successful. He has a passion for manufacturing, supply chain and business process analysis. After early retirement in 2010, he worked in various consulting positions and has provided advice for a number of small businesses. He met Mr. Nelson at a University of Memphis business event and was impressed by Mr. Nelson’s dedication and willingness to put in the work necessary to be successful. Mr. McKeel partnered with Mr. Nelson as a Business Process Consultant during this time frame.
Mr. McKeel is a perfect synergistic compliment and outstanding business partner to Mr. Nelson. He operates as both a partner and a business mentor to Joshua Nelson.
During Mr. Giannuzzi’s 38-year career he has built and applied his experience in Electrical Engineering Design and R&D to a large number of products across the consumer electronics and professional industry. Joseph has brought his dedication and passion for cutting-edge technology combined with high-end gaming to the forefront for several companies, including IBM, Dell, and Razer USA Ltd.
Joseph has been involved in the gaming market and designing innovative solutions to push the limits of what technology can enable for the majority of his career. Joseph is also a proven leader in deriving litigation-proof claims and patents for several large companies as well as the author of many granted patents, including the Emotion Ideas Inc. patent US 10,888,794. He saw the challenge that the Emotional Ideas Inc “Battle Racing©” concept and vision presented and was truly excited to join the Emotional Ideas Inc. team as the CTO to enable and bring this unique vision to life in the form of a new vertical market, i.e. “gamified combat motorsports”.
Ms. Seeker is a CPA with a passion for process design and improvement. She has experience in Big Four auditing, Fortune 100 accounting, Robotic Process Automation, and non-profit finance. A true numbers person, Mallory graduated with a degree in mathematics and holds master’s degrees in both mathematics and accounting. She is committed to continuous improvement and is driven to add value through robust, automated solutions and risk management. As CFO, she works to streamline our finances and allow the team to focus on innovation and execution.
Mr. Noel has built a reputation as a Problem Solver and Creative. With the combined experience in the areas of Marketing, Mobility, E-Commerce, Multimedia Production, Merchandising and Business Analysis, he approaches each challenge as an opportunity to innovate. In 2004, Robert obtained a BBA in Management Information Systems that has been used to support IT initiatives for multiple Fortune 500 companies. As CSO, Robert will help formulate strategies that will communicate the company’s vision to various industries.