ABOUT EMOTIONAL IDEAS, INC

PIONEERING THE FUTURE OF COMBAT RACING

Emotional Ideas, Inc. is a sports and entertainment tech company developing “Hyper Immersive” gaming tech that will Revolutionize & Gamify the traditional sport of go-kart racing for the younger audience, therefore pioneering the next evolution of Competitive Motorsports called “BATTLE RACING”!

Go-Karting has always been known as a popular anchor attraction amongst amusement parks and family entertainment centers. Despite the recent pandemic, leisure Go-Karting has remained one of the main sources of revenue for many venues due to it being a social distancing activity. Amusement go-karting is well known as the start for many professional race car drivers, however, go-karting has seen minimum pivotal changes since its invention in the late 1950s.

In 2014, Our founder had an “Emotional Idea” that would lay the foundation for the next generation of racing enthusiasts. He thought to leverage the younger generation’s interest in (E)lectronic Sports and gaming along with the traditional and live-action excitement of real motorsport racing. In his pursuit, BATTLE RACING was born.

OUR MISSION

To contribute innovative ideas and amusement technology concepts that enhances the customer experience within the amusement, entertainment, and gaming industry.

What is BATTLE RACING?

IMMERSIVE GAMING TECH + ELECTRIC GO KARTS

BATTLE RACING is a Hyper Immersive, Multi-Sensory combat racing experience that combines the speed & thrill of traditional racing with the skill & strategy of Competitive Gaming as a new way to play combat racing games in the physical world!

This new motorsport allows drivers to utilize virtual weapon items that have physical effects on the vehicles and track as you Battle Race for 1st place. As Battle Racing grows it will evolve from an amusement attraction-sport to a new pro-motorsport alternative to NASCAR and F1 racing for both the younger and minority audiences.

HYPER IMMERSIVE GAMEPLAY

Our (GMLT) System kit delivers next-gen gameplay as each driver will have full interactive control of a game action steering wheel that will grant various offensive and defensive command features that act as virtual weapon perks or vehicle upgrades giving each racer a temporary advantage boost. Lastly, as you competitively and strategically Battle Race for first place you must also actively dodge land mines along the track.

BATTLE RAGE

Earned “Ultimate” perk that combines the power up effects of Turbo Boost, Vortex Shield, Laser Blasters and Oil Slick as a temporary reward .

VORTEX SHIELD

Grants the ability for karts to temporarily simulate the act of invulnerability or protection from damage.

FREEZE RAY CANNON

Grants the ability to freeze opponents directly ahead causing them to gradually come to a complete stop before returning to optimal speed again.

LASER BLASTER

Grants the ability to temporarily shoot & slow opponents directly ahead before returning to optimal speed again.

TURBO BOOST

Grants the ability to temporarily speed up.

OIL SLICK

Grants the ability to temporarily shoot & slow opponents directly behind.

RFID LANDMINE

Land mines are strategically placed floor tags placed along the track with the purpose of simulating Damage to karts that run over them, resulting in the karts temporarily slowing down for a few seconds before returning to optimal speed again.

LIVE STREAM BATTLE BOARD

The GMLT™ System will revolutionize the spectators experience by introducing a BATTLE BOARD video wall in the lobby area that involves broadcasting a live video feed of each player’s facial reactions via the on-board selfie camera and in game actions such as real time player’s position, avatar name, awarded power ups, damage reports, etc. for all in the waiting area to Witness, Cheer, and even place a friendly bet!

MOBILE COMPANION APPLICATION

Players will have the ability to personalize their experience by downloading the pairing Mobile Companion Application from the app store onto their smart phones for direct phone to go-kart synchronization, which allows them to Review Post-Game Stats, View Tier Rankings, and even Stream and Go-Live (using on-board selfie camera) on Social Media Platforms like Facebook and Twitch, etc. sharing their Battle Racing experience in real time with their social media friends and family!

INVESTOR RELATIONS

Emotional Ideas Inc. is currently raising a next seed round of $1.5MUSD
We have been officially granted a USPTO Non-provisional patent with 20 claims granted on the GMLT™ System interface, putting us in a position to be the first in the U.S. to market this mobile combat amusement motorsport experience to any entertainment or real estate venue. The GMLT™ system will be setting a new standard of entertainment within the go-karting industry worldwide. ADDITIONALLY, Battle Racing will lay the foundation of Combat Motorsports, which will revolutionize the Billion dollar motorsports and Esports industry for the millennial audience.

**ACCREDITED INVESTORS ONLY**

“Being a big fan of racing and new innovations; Our entire team at Prefix is extremely excited to work with Emotional Ideas, Inc. on such a unique project. Combining the real world physical forces of driving a kart with the technology and entertainment of gaming, takes the karting experience to an entirely new level.”

Jhan R Dolphin
Vice President Business Development
Prefix Corp

“Anytime you can take a product or experience people already love, and find a way to update it for the next generation, you are on to something!”

Nolan Bushnell
Founder
Atari & Chuck E Cheese

MEDIA

Meet Our Team

FOUNDER and CEO

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Mr. Nelson has always been driven by a passion of, “how do I make this better?” His high interest in gaming, combined with his enthusiasm for business, brought him to the recognition that the current Go-Kart entertainment business model was ripe for a new and dramatic upgrade. After his initial idea conceptualization, he sought advice and counsel with others, which led to the development of the “Battle Racing” concept, combining Go-Kart racing with Laser Tag, as a technological disruptive idea. Mr. Nelson is a self-driven, results-oriented, team leading entrepreneur with a passion to build a company of lasting significance. He obtained his BBA in Business Management in 2015 at the University of Memphis. With an intense study and passion in amusement entertainment since 2010, Mr. Nelson has dedicated himself to learning the leadership skills and qualities that will uniquely qualify him to lead and introduce an innovative entertainment opportunity such as the unique Laser Tag Go-Karting concept into the market. Despite being young in business, he is constantly looking for ways to mature in business, develop his skills and acumen by humbling himself to the wisdom of successful business advisors. He has a committed willingness to accept advice, learn and adapt quickly to changing situations and has an open mind to new ideas and concepts.

CO-FOUNDER and COO

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During his tenure with Kimberly-Clark Corporation, Mr. McKeel served in a progressive succession of positions, at both facility and corporate level. He developed a reputation as a “turn around manager” and as someone who could tackle difficult issues and make them successful. He has a passion for manufacturing, supply chain and business process analysis. After early retirement in 2010, he worked in various consulting positions and has provided advice for a number of small businesses. He met Mr. Nelson at a University of Memphis business event and was impressed by Mr. Nelson’s dedication and willingness to put in the work necessary to be successful. Mr. McKeel partnered with Mr. Nelson as a Business Process Consultant during this time frame.
Mr. McKeel is a perfect synergistic compliment and outstanding business partner to Mr. Nelson. He operates as both a partner and a business mentor to Joshua Nelson.

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