ABOUT EMOTIONAL IDEAS, INC
PIONEERING THE FUTURE OF COMBAT RACING
Emotional Ideas, Inc. is a sports and entertainment tech company developing “Hyper Immersive” gaming tech that will Revolutionize & Gamify the traditional sport of go-kart racing for the younger audience, therefore pioneering the next evolution of Competitive Motorsports called “BATTLE RACING”!
Go-Karting has always been known as a popular anchor attraction amongst amusement parks and family entertainment centers. Despite the recent pandemic, leisure Go-Karting has remained one of the main sources of revenue for many venues due to it being a social distancing activity. Amusement go-karting is well known as the start for many professional race car drivers, however, go-karting has seen minimum pivotal changes since its invention in the late 1950s.
In 2014, Our founder had an “Emotional Idea” that would lay the foundation for the next generation of racing enthusiasts. He thought to leverage the younger generation’s interest in (E)lectronic Sports and gaming along with the traditional and live-action excitement of real motorsport racing. In his pursuit, BATTLE RACING was born.
To contribute innovative ideas and amusement technology concepts that enhances the customer experience within the amusement, entertainment, and gaming industry.
What is BATTLE RACING?
IMMERSIVE GAMING TECH + ELECTRIC GO KARTS
“BATTLE RACING” is a Hyper Immersive, Multi-Sensory combat racing experience that allows drivers to utilize virtual weapon items that have physical effects on the vehicles and the track as you Battle Race to pass the finish line first. As Battle Racing grows it will evolve from an amusement attraction-sport to a new pro-motorsport alternative to NASCAR and F1 racing.
The Battle Console has the added ability to play third party “Combat Racing” gaming titles, provinding a new hyper immersive way to play & enjoy known combat racing games.
FREEZE RAY CANNON
FOUNDER and CEO
CO-FOUNDER and COO
During his tenure with Kimberly-Clark Corporation, Mr. McKeel served in a progressive succession of positions, at both facility and corporate level. He developed a reputation as a “turn around manager” and as someone who could tackle difficult issues and make them successful. He has a passion for manufacturing, supply chain and business process analysis. After early retirement in 2010, he worked in various consulting positions and has provided advice for a number of small businesses. He met Mr. Nelson at a University of Memphis business event and was impressed by Mr. Nelson’s dedication and willingness to put in the work necessary to be successful. Mr. McKeel partnered with Mr. Nelson as a Business Process Consultant during this time frame.
Mr. McKeel is a perfect synergistic compliment and outstanding business partner to Mr. Nelson. He operates as both a partner and a business mentor to Joshua Nelson.